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Wednesday, September 03, 2003 Les phrases Yeah, I know--I've been a slacker about updating lately. Between New Student Outreach with InterVarsity, commuting to Ann Arbor constantly, swing dancing, helping people move/dealing with land(slum)lords, redecorating/painting/organizing/moving into my room, and work, life’s been crazy. But on to more interesting topics. Today's feature: marketing catch phrases and terms that mean nothing. Our first offender comes from an ad for a model airplane receiver: “It’s a well-known fact: Futaba’s 9Z WC2 systems represent the absolute finest in radio control.” Really. I didn’t know that was a fact. Actually, I thought it was an opinion. Didn’t anyone ever teach the writer the difference when they were in school? But of course, it sounds terribly impressive. Other culprits: “Freshly-squeezed,” which never is, at least in most people’s sense of the word, “new and improved,” which is a contradiction in terms, and “Everfresh,” the name of a juice company that defies feasibility (not to mention that when you actually look at the numbers, they use less fruit juice in their drinks than many of the other brands). And at Red Lobster you can’t order lobster or crab legs with your meal but you can add “delicious lobster” and “sweet crab legs.” Ah, this is what makes the world go ‘round. ^ Top | 2:33 PM | | | 
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